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The brand identity is expressed through minimal hand-drawn lines and poetic black-and-white illustrations, evoking a sense of stillness and quiet beauty.
This project explores how illustration can shape a brand’s atmosphere — turning simplicity into warmth and everyday coffee moments into gentle rituals.
Coffee Mori 是一間概念咖啡廳，希望能在城市中留下一些靜謐、詩意與呼吸的空間。
以黑白簡約卻仍保有溫度的手繪線條傳平靜而溫柔的氛圍，探索插畫如何化作視覺語言和受眾溝通品牌的核心概念。
我嘗試將插畫應用在不同的載體上，例如招牌、咖啡外帶杯、包裝、小卡等。